In a significant step toward delivering both premium quality and innovation, Daoming Chemical has entered a strategic partnership with global colorant leader Milliken & Company. Together, the two companies aim to usher in a new era of color and performance in the laundry capsule segment.
Strategic Collaboration with Complementary Strengths
As a leading supplier of raw materials for the daily chemical industry, Daoming Chemical brings decades of technical expertise, advanced manufacturing capabilities, and a strong distribution network. We are committed to delivering safe, high-quality, and eco-friendly ingredients that drive industry progress.
Milliken, renowned for its innovation in colorant technology, contributes its advanced Liquitint® polymeric colorant series—specifically designed for detergent applications. These liquid colorants offer exceptional brightness, color stability, and homogeneity, with no sedimentation or heavy metals, and excellent acid-alkaline resistance and compatibility. Importantly, they minimize staining risk on textiles and surfaces, making them ideal for laundry capsules.
This partnership combines Milliken’s cutting-edge technology with Daoming’s formulation capabilities and market reach, resulting in upgraded laundry capsule solutions that are both visually appealing and functionally superior.
R&D Synergy and Commercial Execution
The collaboration will cover product development, customization, and supply chain execution. Joint R&D teams will work to optimize the application of Milliken’s colorants in laundry capsule systems, focusing on vibrant and stable coloration, combined with high-efficiency cleaning and color-protection performance. Custom color solutions tailored to client needs will also be available.
On the production side, Daoming Chemical will integrate Milliken’s colorants into its raw material systems, ensuring consistent quality across every batch. A streamlined supply chain management framework will be established to secure stable raw material availability and on-time product delivery.
The shared goal: innovate continuously, expand market share, and generate long-term value for clients—while contributing to the healthy development of the laundry capsule industry.
Impact on the Industry and Consumers
This collaboration is expected to reshape the laundry capsule sector in several ways:
For the industry: It signals a new focus on both aesthetic and functional excellence, encouraging brands to invest more in product differentiation and technology advancement.
For consumers: It promises a new generation of laundry capsules that offer brighter, more stable colors, superior cleaning performance, and fabric-friendly properties. Whether washing whites or brights, laundry will become easier, more enjoyable, and more visually appealing.
Together, Daoming Chemical and Milliken are setting a new standard for color performance in home care—transforming everyday laundry into an elevated experience.